Duda Leadership

This week Martijn van der Erve (CEO of Erve Group) and I gave the next presentation of our Duda Leadership framework, and after all these months this time it was professionally filmed to share in the company!

Pure self-management, where everyone is equal in influence, is not effective. We know this from theory and our own practical experience. Asymmetrical accepted influence is still required, and to achieve that we need people to demonstrate leadership.

Leadership is the driving forward of the organization. Although this used to be the privilege of the top echelon, we believe everybody can lead, recognizing this will differ person to person.

Duda Leadership was designed for this purpose, providing triggers for personal growth for everyone in the organization.

The values at Erve Group are called Dudas. Duda is a contraction of Buddha and Doing. In Duda Leadership, the Buddha is reflected by the mindset of Servant Leadership that forms the philosophical foundation. The Doing is reflected by behaviors at multiple levels: the level of self leadership, the level of colleague leadership, the level of team/circle leadership and the level of organization/company leadership.

Rest assured, we are grateful to, fully integrate and advance on the ideas of other leadership thinkers including House, Hersey & Blanchard, Collins, Vroom & Yetton, Blake & Mouton, Fiedler, Bass, Reddin, Greenleaf, Scouller and their frameworks: Situational Leadership, Contingency Model, Path-Goal Theory, Level 5 leadership, Leader-Participation Model, Transformational vs Transactional Leadership, Three Levels of Leadership, and Integrated Psychological Theory of Leadership.

We are also grateful to the contributions from certain people in the Level 8 community, including in this case Roos Van Caekenberghe and Ben Eykmans.

Martijn & Arne